Conference Program

October 23, 2012

Welcome Address – Loic Tallon & Adam LaFaci
11:30 am Eastern Time (NYC) – Duration: 15 min

Adam La Faci

Loïc Tallon

Loic and Adam will welcome conference participants, take an introductory stroll through new features in the mobile landscape and share an overview of the three conference themes.

 

Session 1: Breaking the Mold: Developing Non-Traditional Mobile Experiences
11:45 pm Eastern Time (NYC) – Duration: 60 min
Chair: Koven Smith
Director of Technology
Denver Art Museum

Panelists:


Jane Burton
Head of Content
and Creative Director
Tate

Dan Davis
Senior Media Producer
National Museum American Indian

Masha Turchinsky
Senior Media Producer
Metropolitan Museum of Art

Do you have what it takes to successfully deliver “outside-the-box” thinking when designing a new mobile project? Learn how you can successfully move beyond the traditional ‘tour’ model when building a truly engaging mobile experience. The Tate’s great “Magic Tate Ball” mobile application and the National Museum of the American Indian’s innovative visitor-sourced ADA content project will be featured.

Session 2: Augmented Reality & Mobile: Is It the Future?
1:00 pm Eastern Time (NYC) – Duration: 60 min

Co-Chair: Nancy Proctor
Head of Mobile Strategy
Smithsonian Institution

Co-Chair: Laurie Stepp
Student
Johns Hopkins University

Panelists:


Shelley Mannion
Digital Learning Programs Manager
Samsung Digital Discovery Centre, British Museum

Dave Hollands
Head of Design
Royal Ontario Museum

Joshua Jeffrey
Manager of Digital Engagement
Warhol Museum

Explore how rapidly developing computer vision and AR technologies are being used to capture attention and generate social engagement. "Augmented Reality Dinosaurs" from the Royal Ontario Museum, new projects from the British Museum’s Samsung Digital Discovery Centre, and a the Warhol Museum’s Layar experimentations will provide three views of the rich potential of these interconnected technologies.

Keynote – Remembering the Mission: Developing Mobile Experiences at the Los Angeles County Museum of Art
2:15 pm Eastern Time (NYC) – Duration: 45 min
Speaker: Amy Heibel
Associate VP of Technology, Web & Digital Media
Los Angeles County Museum of Art (LACMA)

With playful, interactive artwork, and temporary exhibition mobile applications, the LACMA has one of the most innovative portfolios of mobile experiences. In her keynote session, Amy Heibel will share the strategy and decision-making process that underpins these projects, alongside her vision as to how mobile will evolve at the museum in the coming years.

Session 3: Who Shares? Who Cares? – Who’s Using Social Media in Mobile Interpretation and the Implications for Visitors & Institutions
3:15 pm Eastern Time (NYC) – Duration: 60 min
Chair: Jason Reinier
Founder and CEO
Earprint Productions

Panelists:


 Caroline Goeser
Director of Education and Interpretation
Cleveland Museum of Art

Julia Forbes
Shannon Landing Amos Head of Museum Interpretation
 High Museum of Art

This follow-up session to Earprint Productions’ successful 2012 AAM Session "Can mobile interpretation also be social?" will pick back up on a question many museums are addressing today: how can we generate truly meaningful social sharing within a mobile experience? Learn from the experiences of the Cleveland Museum of Art and High Museum of Art (who will be talking about the award-winning ArtClix app.) in trying to encourage their visitor’s to share through mobile.