Note: Times provided below are in Eastern Daylight (New York) time. Click the time to see the start time in other locations around the globe.
TUESDAY MARCH 22, 2011
12:00 – 12:15 EDT
Conference Opening
An introduction to the two-day Museums & Mobile 2011 online conference including: what to expect during the Day 1 program and Day 2 Virtual Expo and how the structure and themes relate to the findings of the 2011 Museums & Mobile international survey.
Led by:
Loic Tallon Director, Pocket-Proof, UK.
Jonathan Finkelstein, Executive Producer, LearningTimes, USA.
MM2011 Co-Producers
12:15 – 13:15 EDT
Project Planning & Strategy
Practical guidelines for the planning, implementation and sustaining of a mobile project at an institution. This session looks at defining the important first steps an institution must make to deliver a successful mobile experience for their visitors.
Session Chair:
Peter Samis
Associate Curator of Interpretative Media
SFMoMA, USA.
Case studies:
Thoughts on the development of a Mobile Strategy
Hugh Wallace
Head of Digital Media, National Museums of Scotland, UK.
Defining the Design Context for a Mobile Experience
Louise Downe
Digital Service Designer, Tate Media, UK.
Planning to do mobile in-house
Emily Black
Assistant Educator Digital Media, The Nelson-Atkins Museum of Art, USA.
13:30 – 14:45 EDT
Developing Mobile Experiences & Content
An exploration of how to develop content and compelling experiences for mobile. Includes: Creative development processes for the production of compelling content; the importance of defining your audience; guidelines on how to produce content and visitor experiences that will be successful on a mobile platform; and making a compelling experience using a vendor’s existing mobile system.
Session Chair:
Sandy Goldberg
Content Writer / Producer
sgscripts, USA
Case studies:
Developing Experiences for Different Platforms.
Tom Grinsted
Multimedia Manager, Imperial War Museum, UK.
Developing a Mobile Experience for Children
Dan Davis
Media Producer, National Museum of the American Indian, USA.
Working with an Existing Content Template
Chris Alexander
Project Director, Toura, USA.
15:15 – 15:35 EDT
Case Studies & Coffee
An informal coffee-time discussion about the case studies submitted to Museummobile.info on the occasion of the Museums & Mobile 2011 conference. (Case studies to be announced.)
Chaired by:
Nancy Proctor
Head of Mobile Strategy & Initiatives
Smithsonian Institution, USA
15:40 – 16:40 EDT
Delivering and Sustaining the Experience: The Technology & Other Issues
An exploration of how to ensure that the mobile experience is delivered successfully and can be sustained efficiently. Includes: Working with a vendor that provides their technology solution to the institution for free; Android vs. Apple vs. Web-Sites optimized for mobile; the operation and management of providing on-site mobile hardware to visitors; and how to ensure that the content management system will make your mobile experience sustainable.
Session Chair: Steve Gemmel
Digital Media Specialist
J. Paul Getty Museum, USA
Case studies:
Native Apps vs Web Apps.
Chris McLaren
CEO, Tristan Interactive, Canada
Working with Geeks Bearing Gifts
Agnes Stauber
Media Producer, Fowler Museum @ UCLA, USA
Sustainable Content Management
Charlie Moad
Director IMA Lab, Indianapolis Museum of Art, USA
16:40 – 17:00 EDT
Day 1 Summary
A review of the key points of the day, highlights of favorite discussions & questions, and an introduction to the Virtual Expo on Day 2.
Led by: Loic Tallon & Jonathan Finkelstein
MM2011 Co-Producers
Director, Pocket-Proof, UK & Executive Producer, LearningTimes, USA
WEDNESDAY MARCH 23, 2011
The second day of this unique online gathering brings to life a bonus Virtual Expo with representatives and presentations by vendors offering mobile interpretation related products and services to museums today. This is a rare opportunity to learn about the wide-range of products and services available to museums all from one place. Compare the offerings that are available, see product demos, gather product data, get feedback from museum customers using the products and services, and interact directly with vendor representatives in a pressure-free, convenient online format. Learn more about the Virtual Expo.
