Museums & Mobile

Session Title:
“PROJECT PLANNING & STRATEGY”

Session Time:
Tuesday, 22 March 2011
12:15 – 13:15 (NYC time)

Session Chair:
Peter Samis
Associate Curator of Interpretative Media, SFMoMA, USA

Description:
Practical guidelines for the planning, implementation and sustaining of a mobile project at an institution. This session looks at defining the important first steps an institution must make to deliver a successful mobile experience for their visitors. Includes:

• The successful pre-planning of a mobile project.
• The role of visitor evaluation in shaping the design of a mobile project.
• What makes a successful project team for delivering a mobile experience.
• Making decisions on what to do in-house and what to do with a vendor.

Case studies:

1. Thoughts on the development of a Mobile Strategy
Hugh Wallace
Head of Digital Media, National Museums of Scotland, UK.

Case study to address: A) Role of visitor evaluation in establishing mobile strategy and stakeholder buy-in;  B) How to successfully deliver / implement a visitor evaluation directed to mobile; and C) The most helpful data captured was…

2. Defining the Design Context for a Mobile Experience
Louise Downe
Digital Service Designer, Tate Media, UK.

Case study to address: A) Starting a mobile project: what to think about first; B) Choosing the right platform; and C) Selecting the development partners. D) Five decisions to make before you get started.

3. Planning to do mobile in-house
Emily Black
Assistant Educator Digital Media, The Nelson-Atkins Museum of Art, USA.

Case study to address: A) How to develop stakeholder buy-in; B) Project planning for delivering mobile in-house; and C) If I were to start again I would…

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Learn More About the Presenters:

Peter Samis is Associate Curator of Interpretative Media at the San Francisco Museum of Modern Art (SFMOMA). In the early 1990s, he served as art historian/content expert for the first CD-ROM on modern art, and then spearheaded development of multimedia programs for SFMOMA’s new building. Since then, SFMOMA’s Interactive Educational Technologies (IET) programs have received awards from sources as diverse as the American Association of Museums, the National Educational Media Network, and I.D. Magazine.

Hugh Wallace is Head of Digital Media at National Museums Scotland where he has overall responsibility for their digital strategy and online presence. He has fifteen years experience of working with the Internet and new media spanning a variety of sectors, including four years with a commercial web agency. From 2003 Hugh worked for Oxfam, becoming their Head of Interactive Media in 2005, where he championed innovative approaches to online campaigning, fundraising and volunteering. He joined National Museums Scotland in 2009 and has been working on a number of initiatives including a complete website refresh, integrated social media plans and their evolving mobile strategy.

Louise Downe is a Digital Service Designer, focused on the shape of the web to come and new mobile concepts that thrive in it . She currently works for Tate where she thinks writes and practices user centred design, accessibility and all the hard fun stuff in between.

Emily Black is the Assistant Educator for Digital Media at the Nelson-Atkins Museum of Art in Kansas City, Missouri. There she designs resources that fulfill the digital needs and interpretative strategies for featured exhibitions and permanent collections. She led the research and development of the Nelson’s mobile interpretive strategy and Mobile Guide web-based application tour. Emily has a passion for providing unique online learning experiences that connect diverse audiences to art. She is interested in the questions and connections formed when media-rich content and art are presented to visitors both onsite and online.